Cluster Director of Conferences and Events – Sales & Marketing – InterContinental Hotels Group

Full time @ANC Group in Hotel and Restaurant , in Management , in Marketing
  • Dubai, United Arab Emirates, Dubai, 20000 View on Map
  • Post Date : February 22, 2022
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Job Detail

  • Job ID 191069

Job Description

Do you want to be the Cluster Director of Conferences & Events for InterContinental Hotels Group® Dubai Festival City?

What is your true calling? We’re interested in you whether you enjoy triathlons, trying new eateries, or dancing the tango. We admire people who approach their work with the same zeal and accuracy as they do their hobbies. Consider working for a company that allows you to be yourself. Our commitment to our employees is to provide opportunities for them to have a fantastic start, learn and grow, perform, be recognized and rewarded, be involved, and take the initiative and lead.

Four hotel brands are represented by the InterContinental Hotels Group® locations in Dubai Festival City. The luxury brand InterContinental, the superior upscale Crowne Plaza, the sumptuous long-stay InterContinental Residence Suites, and the colorful mid-scale Holiday Inn are among them. In addition to over 1000 bedrooms, the four properties feature a variety of high-quality restaurants and bars, an impressive 3,800 square meter Event Centre spread across two levels, the 5,000 square meter Festival Arena by InterContinental, the luxurious Spa InterContinental, a state-of-the-art gymnasium and swimming pool facilities. We are searching for people who are warm, welcoming, and full of life to join our team of over 900 colleagues who are constantly looking for ways to make every guest’s experience enjoyable. We admire our employees’ passion and excitement, and we want you to share yours when you work with us.

As Cluster Director of Conferences and Events, you will oversee all activities within the event sales department, such as business growth, event planning, event administration, and team management.

  • Assist in the preparation of the Annual Revenue Plan in conjunction with ADOSM, Director of Revenue and Executive Committee, Sales and Marketing Budgets and forecasts.
  • Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
  • Works closely with the Sales & Marketing team in strategic planning and analysis to continually improve the Events department profitability
  • Adopts full responsibility for the total revenue generation and yield maximization for the Events department whilst actively developing new business opportunities for the department.
  • Updating catering manuals & collateral
  • Focus on developing the multi-faceted UAE C&I market – both international incentive groups and local market
  • Work closely with the operational team in Food & Beverage to ensure cohesion and clear communication, attend all relevant meetings and drive “sharp” event execution
  • Work closely with the Executive Chef, Executive Events Sous Chef & the Events Services Manager to create menus and unique products to service all Events activities
  • Maintain a perpetual analysis of all key accounts in Dubai for Events
  • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
  • Conducts marketing surveys on current & new product concepts
  • Creates and implements special programs to achieve greater productivity through:
  • Coordinates all promotional and printing material needs with marketing department by planning & overseeing the department’s advertising & promotion activities including print, electronic & direct email outlets
  • Provides direction on and conducts market research
  • Monitors competitor activities regularly
  • Promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
  • Directs all sales activities for Business Development Managers to ensure they meet the goals
  • Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
  • Creates and implements special programs to achieve greater productivity through:
  • Increasing average rate
  • Increasing occupancy
  • Increasing business volume during difficult periods
  • Increasing local food and beverage banqueting sales
  • Produces monthly department reports and forecasts
  • Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
  • Attends major sales/PR related functions within the hotel
  • Oversees the selling and servicing of group (rooms) business
  • Oversees the selling and servicing of banquet and catering business
  • Involved in all Delphi system interface, monitoring and enforcing the correct & proper use of this system to “seal deals”

What we need from you

Ideally, you’ll have some or all of the following competencies and experience we’re looking for:

  • Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce
  • Minimum 4/5 years of relevant experience in a Leading five star hotels as a Director of Events
  • Demonstrated team leadership
  • Charismatic leader who can inspire, motivate and discipline a sales team
  • Excellent communication skills across all mediums – presentation, telephone, correspondence, face to face etc. in English and preferably a 2nd language
  • Strong interpersonal skills to develop and foster beneficial relationships
  • Ambitious and eager to learn, grow and further develop own career

What we offer

We will reward your efforts with a competitive pay and benefits package.

Joining us means being a member of the worldwide IHG® family, and like all families, all of our individual team members have some winning traits. We operate better as a team because we trust and support one another, we do the right thing, and we encourage other points of view. You must demonstrate that you care: that you notice the small details that make a difference to guests and that you are always looking for ways to improve – learn more about us at

So go ahead and show us how your enthusiasm and personality are a perfect fit for providing unforgettable experiences to our customers.

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