Marketing Manager – Arabic Speaker

@Sultan AlOlama Medical Group posted 3 weeks ago

Job Description

POSITION SUMMARY:

To support and execute marketing & business development initiatives to meet its agreed objectives. The Marketing Manager will serve as a strategic partner in the development, execution, and administration of marketing & business development programs and projects in consultation with the senior management.

KEY RESPONSIBILITY AREAS

  • Provide strong leadership and management support to the team
  • Develop the strategic marketing plan for the business unit or cluster
  • Manage the marketing budget
  • Position the business unit as the desired healthcare brand
  • Maintain and build sustainable relationships

DUTIES AND RESPONSIBILITIES:

  • Drive successful marketing & business development activities and develop and execute business plans to meet overall goals.
  • Assess strategic partnership opportunities for marketing & business Development initiatives and develop relationships with stakeholders, corporate, media professionals and communities, executing effective external communications across conventional and digital channels to drive brand awareness.
  • Effectively build and enhance an offline and online community presence by planning and executing various community events and engaging activities (internally and externally).
  • Produce a complete mix of external communications methods, including talk shows, educational materials, CMEs, dinners, promoting health checks, and creating campaigns and marketing existing and new clinics services in a strategic direction.
  • Support the branding of a new services and clinics.
  • Regularly monitor media and influencer channels, measure PR performance and drive data-led decisions. Prepare marketing reports to be shared with management weekly, monthly, and annually.
  • Create a plan of the monthly health awareness days and share it with the team to ensure the brand is updated and in line with international activities.
  • Ensure all marketing materials within the clinics are up to date and meet brand guidelines and identity.
  • Ensure all guidelines of all corporate communication material are developed and maintained in compliance with the law of the country.
  • Monitor and manage performance of all campaigns by audience
  • Assist with planning and monitoring omnichannel experiences: SEO, SEM, Social Media, Events, Email, Direct Mail, etc.

QUALIFICATIONS & SKILLS:

  • Bachelor’s degree in Marketing / Advertising/ Public Relations / Communications or related field
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Excellent command of spoken and written English and Arabic
  • Skills and expertise in creative content writing.
  • Excellent relationship management, crisis management and reputation management.

PROFESSIONAL EXPERIENCE:

  • 5 years of experience in marketing, advertising or similar roles, plus 2 years experience in digital marketing or social media in Healthcare industry.
  • Experience in the leading formulation of internal and external communications and PR Strategy
  • Strong relations with key media stakeholders in the region
  • Highly creative with excellent analytical abilities.

Job Type: Full-time

Experience:

  • Healthcare: 2 years (Required)

Language:

  • Arabic (Required)

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