Marketing Manager – Arabic Speaker

POSITION SUMMARY:

To support and execute marketing & business development initiatives to meet its agreed objectives. The Marketing Manager will serve as a strategic partner in the development, execution, and administration of marketing & business development programs and projects in consultation with the senior management.

KEY RESPONSIBILITY AREAS

• Provide strong leadership and management support to the team
• Develop the strategic marketing plan for the business unit or cluster
• Manage the marketing budget
• Position the business unit as the desired healthcare brand
• Maintain and build sustainable relationships

DUTIES AND RESPONSIBILITIES:

• Drive successful marketing & business development activities and develop and execute business plans to meet overall goals.
• Assess strategic partnership opportunities for marketing & business Development initiatives and develop relationships with stakeholders, corporate, media professionals and communities, executing effective external communications across conventional and digital channels to drive brand awareness.
• Effectively build and enhance an offline and online community presence by planning and executing various community events and engaging activities (internally and externally).
• Produce a complete mix of external communications methods, including talk shows, educational materials, CMEs, dinners, promoting health checks, and creating campaigns and marketing existing and new clinics services in a strategic direction.
• Support the branding of a new services and clinics.
• Regularly monitor media and influencer channels, measure PR performance and drive data-led decisions. Prepare marketing reports to be shared with management weekly, monthly, and annually.
• Create a plan of the monthly health awareness days and share it with the team to ensure the brand is updated and in line with international activities.
• Ensure all marketing materials within the clinics are up to date and meet brand guidelines and identity.
• Ensure all guidelines of all corporate communication material are developed and maintained in compliance with the law of the country.
• Monitor and manage performance of all campaigns by audience
• Assist with planning and monitoring omnichannel experiences: SEO, SEM, Social Media, Events, Email, Direct Mail, etc.

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Marketing / Advertising/ Public Relations / Communications or related field
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Excellent command of spoken and written English and Arabic
• Skills and expertise in creative content writing.
• Excellent relationship management, crisis management and reputation management.

PROFESSIONAL EXPERIENCE:

• 5 years of experience in marketing, advertising or similar roles, plus 2 years experience in digital marketing or social media in Healthcare industry.
• Experience in the leading formulation of internal and external communications and PR Strategy
• Strong relations with key media stakeholders in the region
• Highly creative with excellent analytical abilities.

Job Type: Full-time

Experience:

• Healthcare: 2 years (Required)

Language:

• Arabic (Required)