Retail Director

@Guerlain posted 3 weeks ago

Job Description

Welcome to a world of exploration!

For 190 years, Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Our teams are inspired by creativity, bold initiative and a culture of “why not?”. We are "Explorers by Nature" who preserve, develop and transmit our unique heritage. We boast a rich diversity of talented and committed people who show that luxury and sustainable development are compatible.

We do this “In the Name of Beauty” of our customers, our products and our planet.

Job Title: Regional Retail Director

The Regional Retail Director is responsible for sales objective achievement and outstanding omnichannel client experience across the retail network in line with international corporate guidelines and in collaboration with local & regional & HQ teams (Merchandising, Marketing, Education, Supply, Digital…).

Main Responsibilities

Animate Sales Management :


  • Provide realistic plans and forecasts on sell out performance
  • Provide inputs during the construction of Regional & Market budget plans
  • Manage new project P&Ls & Validation processes


  • Manage and take actions to achieve retail sales targets for all stores
  • Analyze sell out and propose corrective action plans
  • Monitor & report on market trends,competitors in the Country & propose/initiate/take actions
  • Ensure reportings for RGM, GM & HQ


  • Develop a network of strong relationships with key internal and external stakeholders
  • Analyse ROC & manage Team allocation per door to constantly improve door productivity
  • Collaborate on teams’ Incentive Schemes Structure to be in line with Global Retail Ambitions
  • Build a strategy to maximise current and new business opportunities by analysing eventing and Clienteling ROI

Be Responsible of Retail Excellence:

Maintain Excellence :

  • Monitor Guerlain service codes & attitudes within the retail network
  • Ensure the perfect execution of counter events and store animations
  • Effectively manage the store teams to ensure full operational compliance
  • Relay flagship best practice and amplify at national level.
  • Work alongside the education team and Head of Retail & Education in identifying and implementing coaching and development opportunities

Coordinate the implementation of New Tools / projects:

  • Manage all new project openings & renovations
  • Lead Mystery Shopping & NPS projects in the region / market
  • Ensure the effective recruitment, development, and retention of key talent across the region through the appropriate implementation of company people management initiatives.
  • Implement operational execution tools: International Storehandbook, Simplifield


Key Competencies:

  • Remote managerial skills
  • Strong interpersonal & communication skills
  • Strategic with a good understanding of operational business
  • People development
  • Ability to build effective teams
  • Business acumen
  • Customer service oriented and focused on sales/retail

Technical skills:

  • Negotiation skills
  • Good product and selling knowledge
  • Good coaching and sales skills
  • Pack office & Power BI proficiency
  • Strong understanding of Cashier & replenishment systems
  • Fluent in English and Arabic; French can be a significant advantage but is not compulsory


  • Luxury oriented: excellent notion of luxury customer service
  • Sales management experience preferably in retail environment (10+ years)
  • Strong in leadership and people management
  • Strong affinity for customer service
  • Dynamic, ambitious, result-driven
  • Intercultural sensitivity is a plus

Related Jobs