Search Engine Marketing ( SEM )

@Digital Nirvana Technology posted 2 weeks ago

Job Description

Looking for Search Engine Marketing ( SEM )

experience 2+ years

Languages
English

Location
Dubai

Employment Type
Full-time

Job description

Execute tests٫ collect and analyze data٫ identify trends and insights
Achieve maximum ROI in paid search campaigns using analysis of data
Track٫ report٫ and analyze website analytics
Track٫ report٫ and analyze PPC initiatives and campaigns
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
Optimize copy and landing pages for paid search engine marketing campaigns
Continually expand and optimize paid keyword discovery
Research and analyze competitor advertising links
google add
Facebook add

Search Engine Marketing (SEM) requirements are:

Proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing
Well-versed in performance marketing٫ conversion٫ and online customer acquisition
Continually current on trends and best search engine marketing practices
In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
Strong analytical skills
Experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints

Qualifications
Bachelors degree or equivalent
Minimum 2 years SEM
Excellent spoken and written English

Job Type: Full-time

Ability to commute/relocate:

  • Dubai: Reliably commute or planning to relocate before starting work (Required)

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