UAE-based DP World launches e-commerce platform to accelerate global trade

DP World, a trade facilitator, has launched DUBUY.com, a global wholesale e-commerce platform that is now available in Rwanda and plans to expand throughout Africa and the world.

DUBUY.com adds digital trade corridors to the physical corridors DP World has built on the African continent through its investments in ports, terminals and logistics operations. It partners with local businesses and the Rwandan government to help unlock access to global markets for small and medium-sized businesses in the United Arab Emirates, using DP World’s end-to-end integrated supply chain services to fulfill export orders and receive goods. The platform also enables international companies to find and serve new business partners in Africa, giving them access to fast-growing markets.

Online marketplaces represent a significant opportunity for economic growth in Africa, which today accounts for less than 0.5 percent of global e-commerce according to the United Nations Conference on Development and Trade.

In 2018, trade between the UAE and Rwanda reached AED 1.6 billion (US$434.8 million), with the size of trade increasing significantly over the past decade as part of broader bilateral and economic ties between the two countries.

The combination of DUBUY.com with DP World’s physical logistics infrastructure and data-driven logistics solutions will address some of the key challenges associated with the growth of e-commerce, including reliable order fulfillment, secure financial transactions and the flow of goods.

Rwanda Development Board CEO Clare Akamanzi said, “DUBUY.com will make possible what was previously impossible for many Rwandan entrepreneurs to trade with the UAE – and beyond. People and businesses everywhere are turning to technology to fuel their post-pandemic recovery and improve access to global trade.”

DUBUY.com is the first online store created for all licensed Rwandan exporters, importers and manufacturers. In Rwanda, DP World has already invested in a logistics hub that offers container handling, cold chain and bonded warehouses.

Dubai Trade World COO Mahmoud Al Bastaki said, “This technology enables local companies to become international manufacturers and exporters, connecting them to new markets in Africa, the Middle East and eventually the rest of the world. In Rwanda, this includes promoting valuable exports such as tea, coffee and horticulture through a network that dramatically improves the country’s supply chain logistics in both urban and rural areas. We are not just building in Rwanda; we are building with Rwanda, for Rwanda.

Chief Operating Officer, Technology and Logistics, DP World, Mike Bhaskaran, said, “Our vision is to create more efficient trade corridors for our customers through our ports and logistics, digital technology to make operations more efficient, and now online platforms for trade. We are proud to play our role in supporting economic development and increasing prosperity in Africa.”